A Congleton marketing agency is looking to help stamp out violence against women and girls.

TMC Strategic Communications has been entrusted with custodianship of the It Does Matter campaign.

The campaign was launched in September 2024 by TMC and Thames Valley Police (TVP) in memory of Libby Squire, a university student who was raped and murdered by a man with a history of non-contact sexual offences (NCSOs).

Now, TVP and Libby's mother  Lisa have entrusted the campaign with TMC, who will be looking to reach even more people.

Tim McCloud, CEO of TMC, said: "We're so proud of the impact that It Does Matter has made.

"In the campaign's early days, members of our team opened up about their experiences as victims of NCSOs.

"We knew that it would resonate with so many people, and we've had such positive responses from universities and other organisations that have used the resources to spread awareness.

"Seeing a rise in the number of those incidents being reported demonstrates its need."

He added: "But we're not stopping there.

"Being entrusted with the ownership of the campaign marks the start of an exciting new phase. 

"I look forward to us spreading the crucial message of It Does Matter to more people nationwide."

Poster for the It Does Matter campaign (Credit: It Does Matter)

It Does Matter looks to raise awareness of what NCSOs are, including exposure and upskirting, and encourages everyone, male and female, to speak up and stand together.

Reporting is crucial as these behaviours are crimes that can lead to an escalation in offending, including rape and assault.

Launched during Freshers Week 2024, the campaign reached over 24,000 students across six Thames Valley universities.

The quarter following the campaign saw a 45% increase in reports of voyeurism and a 7% rise in the reporting of exposure offences across Thames Valley.

The power of the campaign and its potential for greater national impact is reflected in its recent success at the Prolific North Marketing Awards where it won 'Best Not-For-Profit Campaign - Non-Charity'.

Judges said: "This campaign transforms tragedy into meaningful protection for others, creating lasting impact from devastating loss.

"Lisa Squire's courage in sharing Libby's story provides unmatched authenticity and urgency. The raw creative approach - using real employees' stories and stripped-back visuals - respects the gravity of the subject while avoiding institutional coldness."

As part of this new chapter, TMC is inviting brands and organisations to get involved with It Does Matter, which has already been adopted by 18 police forces.

Hannah Moore, social impact director at TMC, said: "We are incredibly proud of this award win and of the chance to have worked with the team at Thames Valley Police and Lisa.

"Our goal is to further the campaign's impact and we are calling for more people to get behind it to champion the campaign's message.

"We welcome brands and organisations keen to raise awareness of VAWG to get involved and align themselves with the campaign that has already made a meaningful difference.

"Together, we will spread the message to more people and, most importantly, keep Libby's memory alive."