Congleton-based Derek Rose celebrates 100 years in 2026.

To mark the occasion, the British nightwear brand has launched its centenary campaign, 100 Years. A Hundred Roses.

A group of contemporary artists have been invited to reimagine the rose name in their own way, with the series to unfold across the company's social media channels.

Sacha Rose, CEO and the third generation of the family to lead the brand, said: "For a hundred years, three generations of us have obsessed over the details; the fabric construction and finish, the concealed pocket for your AirPods, how it feels on your body at the end of a long day.

"This campaign is a celebration of exactly that.

"By working with artists who share the same eye for detail, we're honouring our first century and opening the next."

The Rose family first entered the world of designing and manufacturing men's clothing when Jack Lewis Rose started out in 1926.

In 1953, his son, Derek Rose, joined the business.

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It was sold in 1961, with Derek continuing to work in the business until the new parent company went into receivership.

He would later leave and purchase the company as we know it today, Derek Rose Limited, which since 1975 has had its manufacturing base in Congleton.

The brand's 100 Years. A Hundred Roses campaign officially got underway on Monday, June 15, and will culiminate in October.