The world's strongest man has teamed up with the UK's fastest-growing fried chicken brand.

Wingers, who have a branch on Barn Road in Congleton, have collaborated with legendary strongman Eddie Hall and his BEAST brand to create the limited-edition BEAST Meal.

At the centre of the collaboration, which launches in restaurants on Monday, September 28, is the new BEAST triple chocolate protein cookie, packing 17g of protein and available either on its own or as part of the full BEAST Meal.

The meal is completed by one Wingers wrap, two wings of your choice and a drink.

Josh Birbeck, CMO at Wingers, said: "Eddie Hall, BEAST and Wingers are a natural fit. Eddie is all about pushing limits, BEAST is built around fuelling performance, and at Wingers we've always believed in going big on flavour.

"Bringing the three together gave us the perfect opportunity to create something bold, loaded and worthy of the BEAST name."

"We wanted to create something our customers would genuinely get excited about, rather than just putting a name on an existing menu item.

"The BEAST Meal combines some of our most popular Wingers favourites with a 17g protein triple chocolate BEAST cookie to finish it off.

"It's big, it's bold and it's only here for a limited time. We can't wait to see people taking it on."

The collaboration brings two bold British brands together around a simple idea: big flavour, big appetite and food that delivers.

Eddie has built a huge following in the UK and internationally through his strongman career, social media presence and larger-than-life personality.

After winning the World's Strongest Man title in 2017 and becoming the first person to deadlift 500kg, Hall has continued to build his BEAST brand across sports nutrition, food, apparel, and fitness.

He said: "I've always been about going big, so teaming up with Wingers made perfect sense.

"The BEAST Meal is stacked: wrap, wings, sauce, a drink and a 17g protein triple chocolate BEAST cookie to finish it off.

"Get down to Wingers and fuel the beast.'"

The partnership marks the latest limited-edition launch from Wingers as the homegrown fried chicken brand continues its expansion across the UK.

The Wingers x BEAST Meal launches on Monday, September 28, and will be available for a limited time at all Wingers restaurants, while stocks last.

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