As Valentine's Day approaches, Cheshire Police have warned residents to stay alert to the risks of romance fraud.

Often beginning online through dating apps, social media and gaming platforms, romance fraud is a crime that exploits emotional connections.

Offenders typically move relationships forward very quickly, build trust and emotional dependency, and then use manipulation or fabricated crises to pressure victims into sending money or sharing personal information. 

Cheshire Police say that while the financial losses can be significant, the emotional and psychological impact is often far greater and longer lasting. 

Financial abuse safeguarding officer PC Jim Day said: "Romance fraud doesn't work because people are naïve or careless - it works because it targets very real human needs for connection, reassurance and belonging.

"When someone is anxious, lonely or under emotional pressure, it becomes much harder to think clearly, and that's exactly what offenders exploit."

Advice for family and friends

PC Day added: "If you're worried about someone, the most important thing you can do is listen without judgement.

"Trying to confront or 'fix' the situation too quickly can push people away. Feeling heard and supported helps someone regain clarity and confidence over time.

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"Supportive conversations that are calm, empathetic and non-judgemental are far more effective than advice, pressure or criticism.

"Creating a safe space can help someone reflect on their situation and, when ready, consider whether a relationship is genuine.

"Romance fraud thrives in secrecy and silence, but understanding, empathy and open discussion can help protect those we care about."

Signs to look out for

• Relationships that feel unusually fast or intense 
• Reluctance to meet in person or repeated excuses to avoid video calls 
• Requests for money linked to urgent or emotional crises 
• Pressure to keep the relationship secret 
• Sudden changes in mood, behaviour, or finances
• AI‑generated video, deepfakes, filters, and pre‑recorded footage can all be used by scammers. A video call is no longer proof of authenticity. 

What to do if you're concerned

Anyone who feels uneasy about an online relationship, or who is worried about a loved one, is encouraged to trust their instincts and talk to someone they trust.  

Romance fraud can be reported to Action Fraud, the UK's national reporting centre for fraud and cyber crime online or by phone, 0300 123 2040.

If someone is in immediate danger, they should contact 999