A bridal shop has been celebrated for its commitment to the town.

Swan Brides Boutique has been presented with a High Street Award by Congleton Town Council.

The award recognises the store's 15 years of service to the Congleton community and its role in supporting generations of local brides.

Presenting the award to owner Victoria Stradling, Town Mayor Robert Brittain said: "Swan Brides is a fantastic example of a business that combines professional excellence with genuine community pride.

"Victoria's strong connection to Congleton, along with her commitment to offering inclusive, high-quality bridal services, reflects exactly what the High Street Awards are about.

"We are delighted to recognise Swan Brides for 15 years of outstanding service."



Town Mayor councillor Robert Brittain presents the award to Swan Brides Boutique owner Victoria Stradling (Credit: CTC)

Victoria, who grew up in Congleton, opened the doors to Swan Brides Boutique at 9 Park Street in 2010.

The Grade II-listed building was originally established as the town's Cottage Hospital in 1866 and the Georgian-fronted property retains many original features.

Inside, you will find wedding dresses to suit all budgets, with collections from leading designers including Stella York, Dando London, and Ellis Bridal.

The boutique also benefits from having its own in-house seamstress, allowing brides to receive expert alterations and a truly tailored experience.

Like many businesses in the wedding industry, Swan Brides faced significant challenges during and after the Covid-19 pandemic, a period which saw weddings postponed and other wedding businesses close in Congleton.

Thankfully, the boutique managed to come through this difficult time and is now seeing renewed confidence in the sector, with a noticeable increase in weddings booked for 2026 and beyond.