Shop Congleton launched its first promo video, spearheaded by the bear who puts the Bear into Beartown, Cong Bear.

All around Congleton, local shops and businesses have been proudly showing off their Shop Congleton posters featuring Cong Bear, who wants to give his support during these turbulent times to promote shopping local and supporting your local businesses.

With thanks to Wendy Payton from Wendy's Pet Salon in Lawton Street, who shows her video editing skills are just as good as her pet grooming skills.

Wendy has compiled a beautiful video that really does reflect the community spirit from all the businesses in the town at this time.

We urge as many people as possible to like and share the video and show their support for keeping things local and supporting local.

You can find the video here.